Apr 06, 2020  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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BUS 237 - E-Marketing

Hours: 3
This course is an overview in the methods businesses and organizations use e-commerce to present, network, sell, conduct consumer research, and interact with customers to increase results. Enhancements in product, price, place, and promotion will provide a framework for students to develop a project, or further study in an area of their choice.

Prerequisite: BUS 111  



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