BUS 241 - Customer Relationship Management

Hours: 3

This course examines the concept of Customer Relationship Management (CRM), its evolution, and implementation. It will introduce critical concepts and methods such as customer value, identifying profitable customers, understanding their needs and wants, and building a bond with them by developing customer-centric products and services directed toward providing customer value. Students will be instructed on how to implement the CRM techniques using industry-standard software.

Prerequisite: BUS 111