ART 261 - Package Design

Hours: 3

This is a studio course. Package Design course will explore how “graphics” impact the success or failure of packaging appeal. The psychology of color, typography and imagery will be explored in ways that affects the consumer in their purchasing of products. Students will study ways paper cartons are folded to create basic shapes as well as exotic ones. Plastics, metals and glass will also be studied for their use in packaging various items. Students will take their sketches and develop them into 3D prototypes. They will explore innovative forms of packaging for various products as well. The target market, place of sale and price will be discussed and evaluated. The history and technologies of packaging thru the ages will also be reviewed.

MOTR PERF 105GA

Prerequisite: ART 121 ART 251